Planet-Friendly

All Nellie’s products are biodegradable, keeping the environment as spotless as your clothes.

Hypoallergenic

The entire Nellie’s line is free of harmful toxins, phosphates and synthetic fragrances. We take the bad stuff out, not put it in!

Effective

Our products are HE machine-certified and made with no fillers. Best of all, they work!

NELLIE

The Nellie’s brand was inspired by – you guessed it – Nellie! That’s right – she was a real person with real values, who believed in honesty and simplicity and was going ‘green’ LONG before the color was cool. It was these beliefs that inspired our company’s founder, James Roberts (and Nellie’s actual son) to build an entire company honoring his late mother.

JAMES

Taking ‘Mama’s Boy’ to the next level, in every girlfriend’s nightmare and every mother’s dream, our company founder (and Nellie’s own son) James Roberts loved his mother SO much that he made honoring her his life’s work. Because Nellie was such a believer in green cleaning, he created an entire line of cleaning products free of toxins and phosphates. All items are eco-friendly, hypoallergenic, and highly effective, helping to keep our planet as spotless as our clothes!